Advertiser Guide

How to create a Campaign?

• Step 1: Campaign Setup
• Step 2: Ad Group Setup
• Step 3. Create Ad

How to optimize a Campaign?

• Step 1: Optimizing Ad Placements
• Step 2: Optimizing Ad Groups
• Step 3: Optimizing Bids

Get to know the System

• Where can I find Traffic Volumes?
• Where can I find Bid & Pricing Information?
• What are the Targeting Options?

How to setup Conversion Tracking?

• How to set up conversion tracking for my ad campaigns?
• What is the conversion?
• Why do you need the conversion?
• How does conversion tracking work?
• What is a postback ping and why do we need it?